Learn what impacts farmer decision-making when it comes to conservation practice adoption during the Iowa Learning Farms webinar at noon on Wednesday, May 19.
Linda S. Prokopy, professor and department head in horticulture and landscape architecture at Purdue University, will provide an overview of 35 years of research in the U.S. that has focused on farmer decision making. Prokopy will incorporate findings from her own research and will discuss the role of rented lands, trusted advisers and practice characteristics in influencing the decision to adopt conservation practices.
“Understanding drivers of conservation practice adoption can inform outreach and communication strategies for conservation professionals,” Prokopy said. “Decision-making is complex but understanding theories of change can help improve outreach and adoption.”
Prokopy is a natural resource social scientist with expertise in understanding farmer decision making around conservation.
Webinar Access Instructions
To participate in the live webinar, shortly before noon on May 19:
- Click this URL, or type this web address into your internet browser: https://iastate.zoom.us/j/364284172.
- Or, go to https://iastate.zoom.us/join and enter meeting ID 364 284 172.
- Or, join from a dial-in phone line by dialing +1 312 626 6799 or +1 646 876 9923; meeting ID 364 284 172.
- The webinar will also be recorded and archived on the ILF website, so that it can be watched at any time. Archived webinars are available online.